I've been doing a lot of reading lately about Private Label Rights (PLR) content.
I used to think that it was only for lazy people who didn't want to do their own writing.
But as I learn more, I've come up with lots of great ways I can use PLR in my own business.
If you don't know what I'm talking about, PLR is content that you get from the original author along with their permission to use it as your own.
So you can get a great report, put your name on it and have your own product to sell or give away!
The first couple of products I created using PLR only took me about half an hour.
There have been a few sales so far from them so that was definitely time well spent.
When searching for PLR content to use, I found there were a lot of different types of sites available.
Some offered monthly memberships and others offered just one time purchases.
So be sure to look around before you decide where to buy.
The site I found that was by far the best was PLRWholesaler.
Not only do they have an unbelievable amount of content, but it's completely FREE.
Most sites charge an arm and a leg for the amount of content that this guy is giving away.
And although I haven't been through everything yet, what I have read is very good quality.
It's stuff you would actually want to use as your own.
Since it's free, I highly recommend that you check out PLRWholesaler and see if they have anything that you can use in your business.
There just may be an ebook or audio recording that you could quickly brand with your information and start selling to your list.
Check it out and let me know what you think...
http://tinyurl.com/43tq5b
Sunday, August 24, 2008
Sunday, May 18, 2008
Network Marketing - What Are Traffic Exchanges
A traffic exchange is a type of website on the Internet, which provides a service for network marketer to exchange of traffic.
Usually, a traffic exchange site receives submissions of websites. They sign up for traffic exchange networks.
The person who submitted the website then has to browse other member sites on the exchange program to earn credits, which enable their sites to be viewed by other members through the surf system.
This increases the number of visitors to all the sites involved.
Exchanges generally enforce a 2-to-1 or 4-to-1 credit ratio, meaning members earn 0.5 or 0.25 in credit for visiting one member site, and each credit is translated to one page view for them.
However, this ratio can often be upgraded to better ratios such as 1-to-1.
In theory, website owners would visit other sites through the exchange's surf system and thus channel more traffic back to their own sites.
As the viewers are all website owners or network marketers, it is possible that some of them might find certain member sites interesting and thus make note of them on their own sites, sending more traffic their way.
Most traffic exchange programs also impose a time limit when members are browsing, ranging from 10 seconds to 60 seconds.
Some incorporate the use of CAPTCHA to ensure user interaction; although there are exchange programs that let members browse without manually clicking, automatically moving on to the next site in rotation once the time limit is up, these methods are called AUTOSURF.
A CAPTCHA (an acronym for "completely automated public Turing test to tell computers and humans apart", trademarked by Carnegie Mellon University) is a type of challenge-response test used in computing to determine whether or not the user is human.
Almost all traffic exchange programs are free, although many of them offer special features to paid members and offer credits for purchase.
Almost all traffic exchange programs encourage users to build their own referral networks, which would in turn help the referrers accumulate more credits.
For example, when a referred member receives credits through browsing, the referrer would get a small portion of the credits earned.
In practice, traffic exchange programs are mostly used by small business owners or network marketers who either want free advertising or use the exchange programs for low-budget advertisement campaigns.
The usefulness of at least some of these programs is doubtful, as many people simply forget sites once the time limit is up as they are only interested in promoting their own site.
Also, a small number of users may simply purchase credits because of their low price.
Also, traffic exchange programs tend to exaggerate their own effectiveness.
For example, exchange programs often use attractive and misleading slogans such as "Get Traffic To Your Website" or "Watch Your Traffic Explode".
Despite those slogans, the delivered visitors are often untargeted and unlikely to return.
Advertising on traffic exchanges is similar to advertising on TV. The only way to successfully use a traffic exchange is to advertise a page specifically designed to catch the user's attention. Otherwise it is easily ignored.
Usually, a traffic exchange site receives submissions of websites. They sign up for traffic exchange networks.
The person who submitted the website then has to browse other member sites on the exchange program to earn credits, which enable their sites to be viewed by other members through the surf system.
This increases the number of visitors to all the sites involved.
Exchanges generally enforce a 2-to-1 or 4-to-1 credit ratio, meaning members earn 0.5 or 0.25 in credit for visiting one member site, and each credit is translated to one page view for them.
However, this ratio can often be upgraded to better ratios such as 1-to-1.
In theory, website owners would visit other sites through the exchange's surf system and thus channel more traffic back to their own sites.
As the viewers are all website owners or network marketers, it is possible that some of them might find certain member sites interesting and thus make note of them on their own sites, sending more traffic their way.
Most traffic exchange programs also impose a time limit when members are browsing, ranging from 10 seconds to 60 seconds.
Some incorporate the use of CAPTCHA to ensure user interaction; although there are exchange programs that let members browse without manually clicking, automatically moving on to the next site in rotation once the time limit is up, these methods are called AUTOSURF.
A CAPTCHA (an acronym for "completely automated public Turing test to tell computers and humans apart", trademarked by Carnegie Mellon University) is a type of challenge-response test used in computing to determine whether or not the user is human.
Almost all traffic exchange programs are free, although many of them offer special features to paid members and offer credits for purchase.
Almost all traffic exchange programs encourage users to build their own referral networks, which would in turn help the referrers accumulate more credits.
For example, when a referred member receives credits through browsing, the referrer would get a small portion of the credits earned.
In practice, traffic exchange programs are mostly used by small business owners or network marketers who either want free advertising or use the exchange programs for low-budget advertisement campaigns.
The usefulness of at least some of these programs is doubtful, as many people simply forget sites once the time limit is up as they are only interested in promoting their own site.
Also, a small number of users may simply purchase credits because of their low price.
Also, traffic exchange programs tend to exaggerate their own effectiveness.
For example, exchange programs often use attractive and misleading slogans such as "Get Traffic To Your Website" or "Watch Your Traffic Explode".
Despite those slogans, the delivered visitors are often untargeted and unlikely to return.
Advertising on traffic exchanges is similar to advertising on TV. The only way to successfully use a traffic exchange is to advertise a page specifically designed to catch the user's attention. Otherwise it is easily ignored.
Network Marketing - What is a Contact/Customer List?
If you don’t know what a contact/custom list is, well this article will tell you.
The contact/customer list is a list of people who have opted in to receive your newsletters, services, products, etc.
Building a list will allows you to grow a large network of people that you can send email promotions to, build business relationship with, etc.
In essence, you refer people to a program, and once they join, they will be in your mailing contact list.
With effort, you can create a list of many, many people who agree to receive your ads via email.
Trying to sell to a cold list is almost always an exercise in frustration.
Beating your head against the wall is only slightly less painful.
Once someone opt-in to your list you can start to build a business relationship with them by offering to help them.
Without building a relationship with them they will have no reason to trust you or want to do business with you.
People will start to trust those that help them and very quickly start to rely on them for recommendations and information.
Give them something of value for joining your list. Now you will have the opportunity to create the relationship where they will trust you and will love to do business with you.
No longer are you a peddler selling them something but a friend and helper making recommendations.
Here is a couple of quick tips for composing your message:
1. Use note pad or something similar to create your message.
2. You don’t get a second chance once you click the send button.
3. Your message should be 50-55 characters wide.
It gives a more professional look if you have taken the time to format your message.
4. Have a clear call for action.
Don’t let there be any question about the action you are requesting. If you don’t ask you don’t get.
Only ask for one specific action. Offering three, four or more choices will just confuse the reader and you will get no action at all.
5. Put in full contact information in your message.
Remember, you are trying to create a relationship with this person.
Just using contact information shows you that you are a real person with a real name and address not some anonymous user name.
Remember that you should offer them something of value that is free for opting into your list.
Please visit my website at http://www.idamaeboyd.com and pick up some fantastic Network Marketing Tools and more.
Ida Mae Boyd
609-641-6594
The contact/customer list is a list of people who have opted in to receive your newsletters, services, products, etc.
Building a list will allows you to grow a large network of people that you can send email promotions to, build business relationship with, etc.
In essence, you refer people to a program, and once they join, they will be in your mailing contact list.
With effort, you can create a list of many, many people who agree to receive your ads via email.
Trying to sell to a cold list is almost always an exercise in frustration.
Beating your head against the wall is only slightly less painful.
Once someone opt-in to your list you can start to build a business relationship with them by offering to help them.
Without building a relationship with them they will have no reason to trust you or want to do business with you.
People will start to trust those that help them and very quickly start to rely on them for recommendations and information.
Give them something of value for joining your list. Now you will have the opportunity to create the relationship where they will trust you and will love to do business with you.
No longer are you a peddler selling them something but a friend and helper making recommendations.
Here is a couple of quick tips for composing your message:
1. Use note pad or something similar to create your message.
2. You don’t get a second chance once you click the send button.
3. Your message should be 50-55 characters wide.
It gives a more professional look if you have taken the time to format your message.
4. Have a clear call for action.
Don’t let there be any question about the action you are requesting. If you don’t ask you don’t get.
Only ask for one specific action. Offering three, four or more choices will just confuse the reader and you will get no action at all.
5. Put in full contact information in your message.
Remember, you are trying to create a relationship with this person.
Just using contact information shows you that you are a real person with a real name and address not some anonymous user name.
Remember that you should offer them something of value that is free for opting into your list.
Please visit my website at http://www.idamaeboyd.com and pick up some fantastic Network Marketing Tools and more.
Ida Mae Boyd
609-641-6594
Network Marketing - Making The Most Of Your Internet Business with Your Website
Designing and developing your website is one of the must important tasks that you will be undertaking.
The first step before you began to develop your website is to decide on your relevant keywords and keyword phrases that you are going to use.
Step Two: Your website must be content rich using your keywords and keyword phrases.
The reason for this is for the search engines. I will be talking more about this in another BLOG.
Your website will give you new ways of marketing and selling your products and building relationships with your customers.
Your web site should be powerful, emotional and should show the reader that his or her life would be more complete - better, easier, more productive, more profitable and happier - if they owned what it is you’re selling.
Your design needs to move the reader while your content grabs them, working together they should build confidence in both your business and products.
You have two seconds to tell your visitor what you sell and what’s in it for them.
If that aligns with what they want, they’ll spend more time on your site and that should lead to more sells .
It’s never about money People buy for emotional reasons and justify it after the sell with logic.
If your website builds enough confidence in your product or service then your reader will buy from you regardless of price.
How Not Too Make An Ugly Website
I thought the best thing to do was look around the web and name a couple of things that a lot of people do that they should not.
Maybe this will help others not make the same mistakes.
1. Never Ever have a "under Construction" on a website. All website are under construction all the time.
2. Stay with one style of font. I know there are a lot of styles that are really cool but the site will look a lot better if you only use one.
3. Use 2 font colors and no more. Again there are some really cool colors but trying to use them all does not help anyone.
4. Scrolling text. If someone is trying to read the text on your site and something keeps moving around in the corner of there eye it really makes it tough to stay focused.
5. Don’t use pop-up Windows. No one likes them and most people see them as unwanted ads, and close them without looking at them. That’s if they don’t already have some type of pop-up blocker installed.
6. Flash introduction. Everyone already knows that this does not work. It has been tested and users hate them. So do not use them.
7. Opening New Browser Windows. I hate when I finish looking at a site and find I have to close 20 windows.
Do not open new windows. These are only a couple things that make up a really bad designed website.
The list could go on and on but I wanted to point out a couple.
Let’s work together and make the web better for everyone.
Please visit my website at http://www.idamaeboyd.com and pick up some fantastic Network Marketing Tools and more.
Ida Mae Boyd
609-641-6594
The first step before you began to develop your website is to decide on your relevant keywords and keyword phrases that you are going to use.
Step Two: Your website must be content rich using your keywords and keyword phrases.
The reason for this is for the search engines. I will be talking more about this in another BLOG.
Your website will give you new ways of marketing and selling your products and building relationships with your customers.
Your web site should be powerful, emotional and should show the reader that his or her life would be more complete - better, easier, more productive, more profitable and happier - if they owned what it is you’re selling.
Your design needs to move the reader while your content grabs them, working together they should build confidence in both your business and products.
You have two seconds to tell your visitor what you sell and what’s in it for them.
If that aligns with what they want, they’ll spend more time on your site and that should lead to more sells .
It’s never about money People buy for emotional reasons and justify it after the sell with logic.
If your website builds enough confidence in your product or service then your reader will buy from you regardless of price.
How Not Too Make An Ugly Website
I thought the best thing to do was look around the web and name a couple of things that a lot of people do that they should not.
Maybe this will help others not make the same mistakes.
1. Never Ever have a "under Construction" on a website. All website are under construction all the time.
2. Stay with one style of font. I know there are a lot of styles that are really cool but the site will look a lot better if you only use one.
3. Use 2 font colors and no more. Again there are some really cool colors but trying to use them all does not help anyone.
4. Scrolling text. If someone is trying to read the text on your site and something keeps moving around in the corner of there eye it really makes it tough to stay focused.
5. Don’t use pop-up Windows. No one likes them and most people see them as unwanted ads, and close them without looking at them. That’s if they don’t already have some type of pop-up blocker installed.
6. Flash introduction. Everyone already knows that this does not work. It has been tested and users hate them. So do not use them.
7. Opening New Browser Windows. I hate when I finish looking at a site and find I have to close 20 windows.
Do not open new windows. These are only a couple things that make up a really bad designed website.
The list could go on and on but I wanted to point out a couple.
Let’s work together and make the web better for everyone.
Please visit my website at http://www.idamaeboyd.com and pick up some fantastic Network Marketing Tools and more.
Ida Mae Boyd
609-641-6594
Network Marketing - What Is SEO
First let’s define a website, web site, or properly Web site (often shortened to just site) is a collection of Web pages, typically common to a particular domain name or sub-domain on the World Wide Web on the Internet.
A web page is an HTML/XHTML document accessible generally via HyperText Transfer Protocol( HTTP). By way of a search engine: Internet Explorer, Yahoo, MSN
All publicly accessible websites in existence comprise the World Wide Web.
The pages of a website will be accessed from a common root URL called the homepage, and usually reside on the same physical server.
The URLs of the pages organize them into a hierarchy, although the hyperlinks between them control how the reader perceives the overall structure and how the traffic flows between the different parts of the sites.
Some websites require a subscription to access some or all of their content. Examples of subscription sites include many Internet pornography sites, parts of many news sites, gaming sites, message boards, Web-based e-mail services and sites providing real-time stock market data.
Search Engine Optimization (SEO)
SEO is a set of methods aimed at improving the ranking of a website in search engine listings.
The term also refers to an industry of consultants that carry out optimization projects on behalf of clients' sites.
Using search engines, visitors can find sites in a variety of ways: via paid for advertisements in the search engine results pages (SERPs), via third parties who are listed in the search engines, or via "organic" listings, i.e. the results the search engines present users.
SEO is primarily concerned with improving the visibility of a web site in the organic search results.
High rankings in the organic search results can provide targeted traffic for a site.
Obtaining that traffic by other means can potentially be expensive.
For particularly competitive terms, the cost per click can run several dollars, or more, when pay per click advertising or banner advertising are used.
For even moderately competitive terms the cost can range from a few cents to several tens of dollars per visitor.
Given those costs, it often makes sense for site owners to optimize their sites for organic search.
Not all sites have identical goals in mind when they optimize for search engines.
Some sites are seeking any and all traffic, and may be optimized to rank highly for common search phrase.
This can be a poor marketing strategy for a business because it can generate a large volume of low-quality inquiries that cost money to handle, yet result in little business.
The "shotgun approach" to search optimization can possibly work well for a site that has broad interest, such as a periodical, a directory, or site that displays advertising with a CPM revenue model.
Other sites target a specific population, with particular needs or interests.
Many businesses try to optimize their sites for large numbers of highly specific keywords that indicate a prospective customer who is ready to buy their product.
Focusing on desired traffic can generate more high-quality sales leads, and fewer time-wasting inquiries.
Please visit my website at http://www.idamaeboyd.com and pick up some fantastic Network Marketing Tools and more.
Ida Mae Boyd
609-641-6594
A web page is an HTML/XHTML document accessible generally via HyperText Transfer Protocol( HTTP). By way of a search engine: Internet Explorer, Yahoo, MSN
All publicly accessible websites in existence comprise the World Wide Web.
The pages of a website will be accessed from a common root URL called the homepage, and usually reside on the same physical server.
The URLs of the pages organize them into a hierarchy, although the hyperlinks between them control how the reader perceives the overall structure and how the traffic flows between the different parts of the sites.
Some websites require a subscription to access some or all of their content. Examples of subscription sites include many Internet pornography sites, parts of many news sites, gaming sites, message boards, Web-based e-mail services and sites providing real-time stock market data.
Search Engine Optimization (SEO)
SEO is a set of methods aimed at improving the ranking of a website in search engine listings.
The term also refers to an industry of consultants that carry out optimization projects on behalf of clients' sites.
Using search engines, visitors can find sites in a variety of ways: via paid for advertisements in the search engine results pages (SERPs), via third parties who are listed in the search engines, or via "organic" listings, i.e. the results the search engines present users.
SEO is primarily concerned with improving the visibility of a web site in the organic search results.
High rankings in the organic search results can provide targeted traffic for a site.
Obtaining that traffic by other means can potentially be expensive.
For particularly competitive terms, the cost per click can run several dollars, or more, when pay per click advertising or banner advertising are used.
For even moderately competitive terms the cost can range from a few cents to several tens of dollars per visitor.
Given those costs, it often makes sense for site owners to optimize their sites for organic search.
Not all sites have identical goals in mind when they optimize for search engines.
Some sites are seeking any and all traffic, and may be optimized to rank highly for common search phrase.
This can be a poor marketing strategy for a business because it can generate a large volume of low-quality inquiries that cost money to handle, yet result in little business.
The "shotgun approach" to search optimization can possibly work well for a site that has broad interest, such as a periodical, a directory, or site that displays advertising with a CPM revenue model.
Other sites target a specific population, with particular needs or interests.
Many businesses try to optimize their sites for large numbers of highly specific keywords that indicate a prospective customer who is ready to buy their product.
Focusing on desired traffic can generate more high-quality sales leads, and fewer time-wasting inquiries.
Please visit my website at http://www.idamaeboyd.com and pick up some fantastic Network Marketing Tools and more.
Ida Mae Boyd
609-641-6594
Network Marketing - What is A Website?
A Web site is a collection of information about a particular topic or subject.
Designing a website is defined as the arrangement and creation of Web pages that in turn make up a website.
A Web page consists of information for which the Web site is developed. A website might be compared to a book, where each page of the book is a web page.
There are many aspects (design concerns) in this process, and due to the rapid development of the Internet, new aspects may emerge.
For typical commercial Web sites, the basic aspects of design are:
The content: The substance and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.
The usability: The site should be user-friendly, with the interface and navigation simple and reliable.
The appearance: The graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.
The visibility: The site must also be easy to find via most, if not all, major search engines and advertisement media.
A Web site typically consists of text and images.
The first page of a website is known as the Home page or Index.
Some websites use what is commonly called a Splash Page.
Splash pages might include a welcome message, language/region selection, or disclaimer.
Each web page within a Web site is an HTML file which has its own URL.
After each Web page is created, they are typically linked together using a navigation menu composed of hyperlinks.
Faster browsing speeds have led to shorter attention spans and more demanding online visitors and this has resulted in less use of Splash Pages, particularly where commercial websites are concerned.
Once a Web site is completed, it must be published or uploaded to a web server in order to be viewable to the public over the internet.
This may be done using an FTP client. Once published, the Web master may use a variety of techniques to increase the traffic, or hits, that the website receives.
This may include submitting the Web site to a search engine such as Google or Yahoo, exchanging links with other Web sites, creating affiliations with similar Web sites, etc.
Please visit my website at http://www.idamaeboyd.com and pick up some fantastic Network Marketing Tools and more.
Ida Mae Boyd
609-641-6594
Designing a website is defined as the arrangement and creation of Web pages that in turn make up a website.
A Web page consists of information for which the Web site is developed. A website might be compared to a book, where each page of the book is a web page.
There are many aspects (design concerns) in this process, and due to the rapid development of the Internet, new aspects may emerge.
For typical commercial Web sites, the basic aspects of design are:
The content: The substance and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.
The usability: The site should be user-friendly, with the interface and navigation simple and reliable.
The appearance: The graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.
The visibility: The site must also be easy to find via most, if not all, major search engines and advertisement media.
A Web site typically consists of text and images.
The first page of a website is known as the Home page or Index.
Some websites use what is commonly called a Splash Page.
Splash pages might include a welcome message, language/region selection, or disclaimer.
Each web page within a Web site is an HTML file which has its own URL.
After each Web page is created, they are typically linked together using a navigation menu composed of hyperlinks.
Faster browsing speeds have led to shorter attention spans and more demanding online visitors and this has resulted in less use of Splash Pages, particularly where commercial websites are concerned.
Once a Web site is completed, it must be published or uploaded to a web server in order to be viewable to the public over the internet.
This may be done using an FTP client. Once published, the Web master may use a variety of techniques to increase the traffic, or hits, that the website receives.
This may include submitting the Web site to a search engine such as Google or Yahoo, exchanging links with other Web sites, creating affiliations with similar Web sites, etc.
Please visit my website at http://www.idamaeboyd.com and pick up some fantastic Network Marketing Tools and more.
Ida Mae Boyd
609-641-6594
Saturday, May 17, 2008
Network Marketing - Why Should You Have Your Own Domain Name?
Why Should You Have Your Own Domain Name?
So how do you set yourself or your business apart on the Internet with a unique presence?
There's one way - establish your own domain name, like "yourcompany.com". Registering a domain name used to be a daunting process; but now, there are companies set up for the purpose of taking care of the red-tape for you.
Nowadays, it's as easy as deciding what name you want to claim, finding out if it's available (and that's automated!) and then registering it for yourself if it is.
Then it's yours to keep as long as you (or the company you choose to handle it) renew your registration every year.
Think about it. You can have the same email addresses for the rest of your life and even pass them down to your children or company.
You are now in total control of never losing contact via your email addresses. (or something like this)
When you combine it with proper website and e-mail hosting, the establishment of your unique domain name gives you several advantages:
1) It increases your name recognition and allows your friends, family or customers to remember more easily how to find you and your site.
It's a lot easier to remember www.example.com than it is to remember
www.free-hosting.com/business/~example.
2) It gives you a more serious and professional "appearance" on the Net. Even if they allowed it and could handle the volume of traffic, hosting a busy commercial website on an individual's free web space or on a free server like GeoCities isn't very practical or professional.
3) It helps brand your image and adds a level of trust and integrity to your site. You don't want to be the attorney at the city club with an e-mail address like joelaw38@hotmail.com when everybody's passing out their business cards!
4) It helps people find you through search engines. Sites like Yahoo! and Google have taken on immense importance, and getting your site in users' search results is key to establishing new relationships with them.
Many search engines only index the first page of a site with a domain name, and some refuse to list pages on free hosting sites at all!
5) Nobody else will get the name that you need. In the early days of the Web, people would register domain names later to be coveted by large corporations; and a few made lots of money selling their rights to those names before the practice was made illegal. But even now, anyone with a business similar to yours may lay claim to the perfect name and you'd have to settle for a less desirable choice.
6) It gives you a permanent "anchor" for your Internet identity. Even if you're not ready to establish a website, you can still register the name now and use it later. Most domain name registration services will allow you to "park" your domain for as long as you wish without really doing anything with it.
7) E-mail addresses hosted in association with your domain name will not change, even if you switch ISPs or temporarily lose your access during a move, for example. Until fairly recently, all the great reasons to establish your own domain name were outweighed for an individual or small-business by the difficulty of actually doing it.
That has changed, however, and finding a hosting provider who will set you up with your own domain, e-mail and a website is easy and inexpensive.
It doesn't make any sense at all for a business, or even an individual, to go another day without taking this step forward.
The Internet is here to stay - it's important to make sure that your Internet identity is too.
Please visit my website at http://www.idamaeboyd.com and pick up some fantastic Network Marketing Tools and more.
Ida Mae Boyd
609-641-6594
So how do you set yourself or your business apart on the Internet with a unique presence?
There's one way - establish your own domain name, like "yourcompany.com". Registering a domain name used to be a daunting process; but now, there are companies set up for the purpose of taking care of the red-tape for you.
Nowadays, it's as easy as deciding what name you want to claim, finding out if it's available (and that's automated!) and then registering it for yourself if it is.
Then it's yours to keep as long as you (or the company you choose to handle it) renew your registration every year.
Think about it. You can have the same email addresses for the rest of your life and even pass them down to your children or company.
You are now in total control of never losing contact via your email addresses. (or something like this)
When you combine it with proper website and e-mail hosting, the establishment of your unique domain name gives you several advantages:
1) It increases your name recognition and allows your friends, family or customers to remember more easily how to find you and your site.
It's a lot easier to remember www.example.com than it is to remember
www.free-hosting.com/business/~example.
2) It gives you a more serious and professional "appearance" on the Net. Even if they allowed it and could handle the volume of traffic, hosting a busy commercial website on an individual's free web space or on a free server like GeoCities isn't very practical or professional.
3) It helps brand your image and adds a level of trust and integrity to your site. You don't want to be the attorney at the city club with an e-mail address like joelaw38@hotmail.com when everybody's passing out their business cards!
4) It helps people find you through search engines. Sites like Yahoo! and Google have taken on immense importance, and getting your site in users' search results is key to establishing new relationships with them.
Many search engines only index the first page of a site with a domain name, and some refuse to list pages on free hosting sites at all!
5) Nobody else will get the name that you need. In the early days of the Web, people would register domain names later to be coveted by large corporations; and a few made lots of money selling their rights to those names before the practice was made illegal. But even now, anyone with a business similar to yours may lay claim to the perfect name and you'd have to settle for a less desirable choice.
6) It gives you a permanent "anchor" for your Internet identity. Even if you're not ready to establish a website, you can still register the name now and use it later. Most domain name registration services will allow you to "park" your domain for as long as you wish without really doing anything with it.
7) E-mail addresses hosted in association with your domain name will not change, even if you switch ISPs or temporarily lose your access during a move, for example. Until fairly recently, all the great reasons to establish your own domain name were outweighed for an individual or small-business by the difficulty of actually doing it.
That has changed, however, and finding a hosting provider who will set you up with your own domain, e-mail and a website is easy and inexpensive.
It doesn't make any sense at all for a business, or even an individual, to go another day without taking this step forward.
The Internet is here to stay - it's important to make sure that your Internet identity is too.
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Ida Mae Boyd
609-641-6594
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